1. The emergence of fashion depends on consumers' acceptance or rejection of new styles. This view is different. The two believed that fashion was not created by designers, manufacturers, and sellers, but by "God." Dongguan overalls designers introduce hundreds of new styles every season, but less than 10% of them are popular.
2. Fashion is not determined by price. Work clothes The price tag of work clothes does not indicate its popularity. However, in the research, the author found that once a high fashion appeared on the storefront, on the street, and became popular, a large number of imitation products would fuel the popularity at a low price.
3. The nature of Dongguan work clothes is evolving, but there are few real innovations. The complete renewal occurred only twice, once during the French Revolution; once during the new look published by Dior in 1947. Generally speaking, the change of style is gradual. Customers buy work clothes only to supplement or update existing clothes. If the new style is too out of line with the current style, the customer will refuse to buy it. Therefore, workwear companies should pay more attention to "currently popular styles" and use them as a basis for innovative design.
4. No promotional effort can change the trend. Many producers and distributors have tried to change the current trend and promote their popular ideas, but almost never have been successful. Even if you want to extend the popularity time is a waste of effort. Therefore, Dongguan overalls businessmen usually shot when they should, and "jump" when they should.