The main body of the brand building of the Dongguan garment factory is an enterprise, but the government department must make a difference. If there is no standardized, fair, orderly and healthy market environment, no matter how good the enterprise is and how good the product is, creating an independent brand will be difficult. We must focus on formulating development strategies, establishing a joint horizontal and vertical working mechanism, creating a good market environment, cultivating a number of key brands, and achieving brand internationalization. Xu Kunyuan, vice president of China National Textile and Apparel Council, also said at the forum that brands have become an important element of competition among countries, regions, and enterprises. Good brands are the pass of the market. If there are brands, the sales in the market are better. The brands are An intangible asset.
Despite the long way to go to build an independent brand, Dongguan garment factory enterprises can be confident of this. Pointed out that in the construction of independent clothing brands, we also have advantages: First, the industrial foundation is solid; Second, the market consensus has been established; Third, the brand awareness is enhanced; Fourth, the consumer market is broad.